Fast Fashion awareness campaign.
Fast Fashion is the capitalist phenomenon of mass production of clothing made by large fashion consortiums. The problem involves different issues such as labor slavery, pollution of seas and different ecosystems, excessive use of water, mass production of garbage, air pollution, etc. That is why it is necessary to stop this problem. Since we live in a capitalist system based on supply and demand, the player with the most at stake is the consumer, and he is the one who can stop this environmental and humanitarian catastrophe. That is why I created these three ads that reflect the problem of Fast Fashion and call for action.
1- Receipt
Is the monetary value you pay when you buy a garment the actual cost of the garment? No it is not, it is also the cost of pollution and we all pay for it.
2- Labor Slavery
No, it's not a machine that makes your clothes that comes from Fast Fashion, it's a person. That person is probably suffering from some kind of labor slavery. He or she is forced to work for a minimum wage in deplorable conditions.
3- Card payment
Payment by card may seem very modern. But all that is modern is good. Having access to so many clothes and models anywhere in the world may seem modern, but in reality Fast Fashion is barbarism.
